Contains Beta carotene, alpha carotene, and other minor carotenoids such as cryptoxanthin and other phyto pigments.
Beta carotene exists as both trans isomer and cis isomer
The cis isomer is predominantly 9-cis isomer
More soluble, in oil or liquid form does not crystallize.
The cis form of beta carotene is found to act as a good antioxidant when compared to transform and better bio available compared to Synthetic Beta carotene.
Crude form of oil also carries alpha carotene, phospholipids and other useful un saponifiable which is good for health.